We used Joseph recently for a full day visioning workshop with one of our clients. A participant in a workshop asked me; “What do you think of Mission and Vision statements?” It was great to be able to turn to Joseph as he was creating the Journey Map, “There’s your Vision and Mission right there” I said.

The company has since hung the ‘mural’ in our boardroom as a constant reminder of where we've been and where we’re going.

DAVID HODES, MANAGING DIRECTOR, TOCCA

 

I have worked very closely with Joseph in a client/agency partnership over the past 3 years. He is without doubt the most talented individual in relation to creative execution I have ever had the pleasure to work with. Joseph’s ability to contribute to a strategic team is also second to none. His skills not only lay in an ability to contribute strategically as a core member of the brand team, but also in facilitating meetings to achieve optimal outcomes.

ROSS ANDERSON, AVENTIS PHARMA AUSTRALIA

 

A clear branding strategy was needed to maximise market share, minimise segment overlap and to drive communication campaigns and new product development projects.  Two workshops facilitated by Joseph A Loewy using the Strategic Action Mapping™ Technique were conducted, one for each of our major markets.

The outcomes of these workshops have now been used to define our brand strategies including brand promises, segment targets and new product priorities. And Price Waterhouse Coopers revaluing the Brand to $80 million as a result of the restructure.

WARWICK KRIGSTEIN, NATIONAL MARKETING MANAGER, DORF CLARK INDUSTRIES