Journey Mapping

OnCourse Journey Mapping provides insight, clarity and direction through the use of words and pictures.

What is Journey Mapping?

Journey Mapping uses a graphic language to answer fundamental questions:

1. Where have we been?
2. Where are we now?
3. Where do we want to be?
4. How do we get there?

Journey Mapping assists teams in visualising their journey, enabling them to navigate the most suitable and successful ways to meet their objectives. It also serves as a constant unspoken reminder of:

• A company’s ethos
• History
• Current situation
• Future objectives.

Many organisations have extended the use of their Journey Map well beyond a workshop session:

• placement in boardrooms and staff rooms as a functional work of art
• use of the Journey Map in Powerpoint and multi-media presentations — even as screensavers...

Client address to company personnel worldwide

Thus, the Journey Map can serve as an ongoing reminder of your organisation's journey. In the example above, one company has incorporated their Journey Map in a novel way, through the use of computerised video techniques — where senior staff are actually 'inside' their Journey Map, informing viewers of what is happening with the organisation at different stages. The result is a shared dynamic and highly interactive presentation.